Research and teaching
IF YOU WANT TO LEARN, THEN TEACH
Cicero
At Torrents & Friends we are committed to training the industry’s professionals and producing knowledge for their development. In 2013 we spearheaded the birth of Event Management Institute, where we do research, generate teaching content, and offer training sessions, conferences, and workshops related to the world of events organising at some the most important universities, fairs, and congresses in the world.
The most ambitious of the research embarked upon, ‘Events and persuasion: From the message to the behaviour’, aims to study the relationship between the stimulus we design for events and the changes in attitude or behaviour that we hope to generate in our audience.
This research (desk research) seeks to compile all the existing information on audience behaviour at events and answer the questions, ‘How do events influence the behaviour of their audiences?’, ‘What are the mechanisms that make our brain react in a certain way to different stimuli that we use at an event?’ ‘How do you motivate an audience?’
Books published:
EVENTOS DE EMPRESA. EL PODER DE LA COMUNICACIÓN EN VIVO
(Corporate Events. The Power of Live Communication) (Raimond Torrents. Deusto 2005)
First book specifically of event organising and live communication published in Spanish.
LOS EVENTOS: FUNCIONES Y TENDENCIAS
(Events: Functions and Trends) (Raimond Torrents et al. Universidad de Deusto 2010)
“Choral” book written in collaboration with some of the top professionals in the Spanish events industry.
CREATION AND DESIGN OF EVENTS
(Raimond Torrents. Shanghai Arts and design Academy 2013).
Specifically for the Chinese events industry.
RELACIONES PÚBLICAS Y GABINETES DE COMUNICACIÓN
(Public Relations and Communication Departments). (Raimond Torrents et al. Tirant Humanidades 2014).
Book written by academics and professionals from the PR and Communication Departments Master at the Autonomous University of Barcelona.